Why: Create engaging and high-converting landing pages effortlessly using specialized marketing blocks. This feature helps you showcase your offers, highlight key benefits, and drive conversions, all while maintaining a cohesive brand experience.
Navigate: App Station > Page Builder > Marketing Blocks
Quick Start
Navigate to App Station → Pages → Create New Page.
Enter a page title and slug, then select Page Type: Landing Page.
Click Add Block and choose from the Marketing category.
Configure each block (e.g., set headlines, add CTAs).
Click Publish when ready to make your page live.
Overview of Marketing Blocks
Marketing blocks are specialized components designed to help you create effective landing and marketing pages. They include elements like hero banners, feature highlights, testimonials, and calls to action (CTAs). These blocks are optimized for conversion and integrate seamlessly into your existing page builder.
Key Features
11+ Specialized Marketing Blocks: Includes hero sections, pricing tables, testimonials, FAQs, and more.
Guest Landing Pages: Display marketing pages for non-logged-in visitors at the root URL.
SEO Optimization: Automatic schema markup for better search visibility.
Theme Integration: All blocks automatically adapt to your app's theme colors.
Using Marketing Blocks
Available Marketing Blocks
Here are some of the key marketing blocks you can use:
Marketing Hero: A full-width section with a headline, subheadline, and CTA buttons.
Marketing Pricing: Display your subscription offers with pricing comparisons.
Marketing Features: Showcase product features with icons and descriptions.
Marketing Testimonials: Highlight customer testimonials, with options for a carousel layout.
Marketing FAQ: Address common questions with an accordion or grid layout.
Marketing Footer: Include policy links and social media icons.
Creating a Landing Page
To create a landing page using marketing blocks, follow these steps:
Create the Page:
Go to App Station → Pages → Create New Page.
Enter the page title and slug, and select Page Type: Landing Page.
Choose your creation method (blank, template, or duplicate) and click Create Page.
Add Blocks:
Click Add Block and browse the Marketing category.
Add blocks in a logical order, starting with the hero section at the top.
Configure Blocks:
Click on each block to set up its content. For example:
Hero: Set the headline and select an offer for checkout.
Pricing: Choose which offers to display and highlight the most popular option.
Features: Add feature items with titles and descriptions.
Publish the Page:
Preview your page to ensure everything looks good.
Click Publish to make the page accessible via the specified slug.
Guest Landing Pages
You can configure a specific marketing page to display for non-logged-in visitors:
Navigate to App Station → App Settings → Landing Page.
Select a published marketing page from the dropdown.
Click Save Changes.
This allows you to create a welcoming entry point for new visitors or a primary sales page.
Best Practices for Marketing Pages
To maximize the effectiveness of your marketing pages, consider these best practices:
Structure: Use a clear order for blocks, starting with a strong hero section and ending with a footer.
Content: Make headlines clear and benefit-focused. Use action-oriented CTAs.
Testimonials: Include names and roles for credibility.
FAQs: Address common questions to alleviate potential objections.
Related Features
Content Library
Offers Management
By utilizing marketing blocks effectively, you can create visually appealing and high-converting landing pages that resonate with your audience and drive engagement.