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Growth Automations

Growth Automations Why: Recover stalled checkouts effortlessly with automated retargeting emails. This feature helps you reconnect with potential m...

Written by Ken Truesdale

Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.

Why: Recover stalled checkouts effortlessly with automated retargeting emails. This feature helps you reconnect with potential members, increasing your chances of converting them into subscribers.

Navigate: App Station > Monetization > Growth Automations

Quick Start

  1. Go to App Station and select Monetization.

  2. Click on Growth Automations.

  3. Enable the Stalled Checkout automation.

  4. Choose your desired delay (1h, 4h, 12h, 24h, or 48h).

  5. Customize the email template using variables like {{appName}}, {{firstName}}, and {{offerName}}.


Detailed Sections

Enabling the Stalled Checkout Automation

To start recovering stalled checkouts, you first need to enable the Stalled Checkout automation in your app.

  1. Navigate to Growth Automations in the Monetization section of the App Station.

  2. Find the Stalled Checkout option and toggle it to Enabled.

Choosing the Delay

You can set a delay for when the retargeting email will be sent after a checkout is stalled. The available options are:

  • 1 hour

  • 4 hours

  • 12 hours

  • 24 hours

  • 48 hours

Choose a delay that fits your strategy for re-engaging potential members.

Customizing the Email Template

You can personalize the email that will be sent to prospects who abandon their checkout. The email template supports the following variables:

  • {{appName}}: Your app's name

  • {{firstName}}: The first name of the prospect (or "there" if unknown)

  • {{offerName}}: The name of the offer they were interested in

To customize the email:

  1. In the Growth Automations settings, locate the email template section.

  2. Edit the subject line and body using the variables mentioned above to create a compelling message.

Sending a Test Email

Before activating the automation, it's a good idea to send a test email to ensure everything looks as expected.

  1. In the Growth Automations settings, find the option to send a test email.

  2. Click Send Test Email and check your inbox to review the content.

Viewing Sent and Conversion Stats

After the automation is live, you can monitor its performance:

  1. Return to the Growth Automations section.

  2. Look for the statistics related to sent emails and conversion rates.

  3. Analyze the data to see how effective your retargeting efforts are.

Integrations with Zapier, Kit, and Klaviyo

The Stalled Checkout automation can also trigger events in other platforms. When the automation dispatches, it sends a growth.checkout_abandoned event, which can be integrated with:

  • Zapier: Use the Checkout Abandoned trigger to automate further actions.

  • Kit/Klaviyo: Map the Checkout Abandoned event to tags or lists for targeted follow-ups.

For more details on setting up these integrations, check the respective integration articles.


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