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Why: Recover stalled checkouts automatically with retargeting emails, helping you convert potential customers into subscribers while saving you time and effort.
Navigate: App Station > Monetization > Growth Automations
Quick Start
Go to App Station and select Monetization > Growth Automations.
Enable the Stalled Checkout automation.
Choose a delay for the email (1h, 4h, 12h, 24h, or 48h).
Customize the email template using variables like
{{appName}},{{firstName}}, and{{offerName}}.Send a test email to ensure everything looks good.
Detailed Sections
Enabling the Stalled Checkout Automation
To start recovering stalled checkouts, you need to enable the Stalled Checkout automation in your app:
Navigate to App Station and select Monetization > Growth Automations.
Toggle the Stalled Checkout automation to Enabled.
Choosing the Delay
You can set a delay for when the retargeting email will be sent after a checkout is stalled. The available options are:
1 hour
4 hours
12 hours
24 hours
48 hours
Choose the delay that best fits your strategy for re-engaging potential customers.
Customizing the Email Template
You can customize the email template that will be sent to users who have stalled their checkout. The template supports the following variables:
{{appName}}: Your app's name{{firstName}}: The first name of the prospect (or "there" if unknown){{offerName}}: The name of the offer they were checking out
To customize the template:
In the Growth Automations section, find the email template settings.
Edit the subject line and body to include the variables as needed.
Sending a Test Email
Before launching your automation, it's a good idea to send a test email to ensure everything appears as expected. To do this:
In the email template section, look for the Send Test Email button.
Click it and enter your email address to receive a preview of the email.
Viewing Sent and Conversion Stats
After enabling the automation, you can monitor its effectiveness:
Navigate to the Growth Automations section.
Look for the stats related to sent emails and conversion rates.
Analyze the data to see how many prospects returned to complete their checkout.
Integrations with Zapier, Kit, and Klaviyo
The Stalled Checkout automation integrates seamlessly with Zapier, Kit, and Klaviyo to enhance your marketing efforts:
Zapier: Use the
growth.checkout_abandonedtrigger to automate workflows based on abandoned checkouts.Kit and Klaviyo: Map the Checkout Abandoned event to your tags or lists for targeted follow-up.
For more information on setting up these integrations, refer to the Zapier Integration.
