🧭 What Are Challenges?
Challenges are a way to offer your audience a guided experience inside your app. Think of a challenge as a structured journey your members can join—usually over a set number of days—where you release recipes, meal plans, resources, and notifications in a planned order.
Instead of just giving people access to all your content at once, Challenges allow you to lead them step-by-step, helping them stay motivated and on track.
🌟 Why Use Challenges?
Challenges help you engage your community and increase recurring revenue by encouraging members to return to your app every day. They make your content interactive, timed, and purpose-driven.
Creators often use Challenges to:
Goal | How Challenges Help |
Increase app engagement | Members return daily to unlock new content. |
Guide followers to a goal | You control what they see and when they see it. |
Create excitement + momentum | Challenges feel like a shared group experience. |
Drive conversions | Challenges are a natural lead magnet and upgrade opportunity. |
💡 Examples of Challenges
You can create challenges around:
New user welcome challenge
Healthy Reset Challenge (7 Days)
30-Day Dinner Plan
No-Sugar Week
Meal-Prep Bootcamp
Family-Friendly Weeknight Challenge
Holiday Baking Countdown
If you already post these types of concepts on Instagram or email, Challenges let you host them inside your app—where engagement is higher and monetization is built-in.
🎯 How Challenges Work for Members
When a member enrolls in a challenge:
Content is released to them based on your timeline schedule.
Members see which steps they’ve completed and what’s coming next.
You can celebrate progress or send reminders to keep them motivated.
Challenges can be Solo or Invite only (start anytime) or group-based (everyone starts together).
🔐 Content Control (Unlocking + Visibility)
Challenges give you fine-grained control over what your members see:
You choose which recipes, meal plans, or resources are part of the Challenge.
You decide when each item becomes available.
You can keep content hidden until the member reaches the right step.
You can also hide content that was previously shown in the challenge.
This ensures the experience is guided, not overwhelming.
🏁 Why Challenges Create Real Results
Challenges:
Reduce decision fatigue (“What do I cook today?” becomes answered)
Support habit-building (small daily wins)
Make your content practical, not just inspirational
Create a community moment your followers remember
When organized well, Challenges become the heartbeat of your membership app.
🧑🍳 For You, the Creator
Challenges help you:
Showcase your expertise
Demonstrate value quickly
Encourage memberships + renewals
Create repeatable programs you can run again and again
You do the work once, and the challenge can run every month, every season, or evergreen.
✅ Next Step: Creating Your First Challenge
→ Next article: “Creating your first challenge”