Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Create visually appealing and high-converting landing pages effortlessly by using marketing blocks. These blocks help you showcase your offerings and engage your audience effectively.
Navigate: App Station > Page Builder > Marketing Blocks
Quick Start
Navigate to App Station > Page Builder > Marketing Blocks.
Click Add Block and select the desired marketing block.
Configure the block settings, including text, media, and styling options.
Arrange the blocks in your preferred order on the page.
Click Publish to make your marketing page live.
Detailed Sections
Overview of Marketing Blocks
Marketing blocks are specialized components designed to help you create effective landing and marketing pages. These blocks include hero banners, feature highlights, call-to-action (CTA) sections, and about sections, all aimed at optimizing conversions.
Available Marketing Blocks
Here are some of the key marketing blocks you can use:
Marketing Hero: A full-width hero section featuring a headline, subheadline, and CTA buttons.
Marketing Pricing: Display subscription offers with pricing comparisons.
Marketing Features: Showcase product features with icons or images.
Marketing Testimonials: Highlight customer testimonials, with options for a carousel display.
Marketing FAQ: Address common questions with an accordion or grid layout.
Marketing About: Introduce yourself or your brand with rich text and media options.
Marketing CTA: A standalone section to encourage specific actions from visitors.
Marketing Stats: Display key metrics and statistics.
Support Contact: Provide support options for visitors.
Configuring the Marketing About Block
The Marketing About block allows you to share information about yourself or your brand. It supports three media types:
Image Upload: Upload an image to accompany your text.
Video Upload: Upload a video directly. You can choose between:
Inline Player: Plays the video in-place with optional auto-play muted.
Thumbnail + Lightbox: Displays a thumbnail that opens the video in fullscreen when clicked.
Embed Code: Paste embed codes from platforms like YouTube or Vimeo.
Media Configuration Options
Media Type Selector: Choose between Image, Video, or Embed Code.
Video Display Mode: Select either Inline Player or Thumbnail + Lightbox.
Media Position: Align the media to the left, right, top, or bottom of the text.
Vertical Alignment: Choose top, center, or bottom alignment for left/right positions.
Styling and Layout
Each marketing block comes with styling options to match your brand's aesthetic:
Text Size Configuration: Adjust font sizes for headlines and body text using a slider.
Background and Text Colors: Customize colors to fit your theme.
Creating a Landing Page
To create a new landing page using marketing blocks:
Go to App Station > Pages > Create New Page.
Enter a title and slug, and select Page Type: Landing Page.
Click Create Page.
In the page builder, add marketing blocks in a logical order, starting with the hero section.
Configure each block to suit your content.
Preview and click Publish when ready.
Guest Landing Pages
You can configure a specific marketing page to display at the root URL for non-logged-in visitors:
Navigate to App Station > App Settings > Landing Page.
Select a published marketing page from the dropdown.
Click Save Changes.
Best Practices for High-Converting Pages
Order of Blocks: Start with a hero section, followed by features, testimonials, pricing, and a final CTA.
Clear Headlines: Use benefit-focused and action-oriented headlines.
Effective CTAs: Encourage action with clear and compelling language.
Quality Images: Use high-quality images that resonate with your audience.