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Marketing Blocks

Marketing Blocks Why: Create high-converting landing pages and marketing-focused content effortlessly. Marketing blocks help you showcase your offe...

Written by Ken Truesdale

Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.

Why: Create high-converting landing pages and marketing-focused content effortlessly. Marketing blocks help you showcase your offerings, capture leads, and engage visitors, enhancing your app's visibility and subscriber growth.

Navigate: App Station > Pages & Menu > Marketing Blocks

Quick Start

  1. Navigate to App Station → Pages → Create New Page.

  2. Enter a page title and slug, then select Page Type: Landing Page.

  3. Click Add Block and choose from the Marketing category.

  4. Add blocks in logical order: Hero, Features, Testimonials, Pricing, FAQ, and CTA.

  5. Click Publish when ready to make your page accessible.

Understanding Marketing Blocks

Marketing blocks are specialized components designed to help you build effective landing and marketing pages. These blocks include:

  • Hero Banners: Capture attention with a strong headline and call-to-action (CTA).

  • Feature Highlights: Showcase key benefits of your offerings.

  • CTAs: Encourage visitors to take action, such as signing up or purchasing.

  • About Sections: Introduce yourself or your brand with rich content and media.

  • Logo Bars: Build trust with recognizable brand logos.

  • Comparison Tables: Help visitors understand differences between offers.

  • Countdowns: Create urgency for limited-time offers.

  • Lead Capture: Collect visitor information for follow-up.

  • Page Bands: Organize content with shared styling.

Page Bands

A Page Band is a layout marker that applies background, padding, and width settings to all blocks placed below it until the next Page Band. Use Page Bands to create visually cohesive sections on your page.

Adding and Configuring Marketing Blocks

Step 1: Create a Page

  1. Navigate to App Station → Pages → Create New Page.

  2. Enter a title and slug for your page.

  3. Select Page Type: Landing Page.

  4. Choose your creation method (blank, template, or duplicate).

  5. Click Create Page.

Step 2: Add Blocks

In the page builder, you can add various marketing blocks:

  1. Click Add Block.

  2. Browse the Marketing category.

  3. Add blocks in a logical order:

    • Hero: Start with a compelling hero section.

    • Features: Highlight your key offerings.

    • Testimonials: Include customer feedback for social proof.

    • Pricing: Clearly display your offers.

    • FAQ: Address common questions.

    • Support Contact: Provide assistance options.

    • CTA: End with a strong call to action.

Step 3: Configure Each Block

Click on each block to customize its settings:

  • Hero Block: Set the headline, subheading, and primary CTA action.

  • Pricing Block: Select which offers to display and highlight the most popular one.

  • Features Block: Add feature items with titles and descriptions.

  • Testimonials Block: Include customer quotes and ratings.

  • FAQ Block: Add question and answer pairs.

  • Footer Block: Include policy links and social media icons.

Step 4: Publish Your Page

  1. Preview your page to ensure everything looks good.

  2. Click Publish to make the page live.

  3. Your page will be accessible via the slug you set.

About Section Block

The About Section block allows you to introduce yourself or your brand. It supports three media types:

  • Image Upload: Upload an image to accompany your text.

  • Video Upload: Upload a video directly or embed from platforms like YouTube or Vimeo.

  • Embed Code: Paste embed codes from video hosting services.

You can choose the media type and configure the display options, such as alignment and position. For videos, you can select between an inline player or a thumbnail with a lightbox effect.

Video Options

  • Inline Player: Plays the video in place with optional auto-play muted.

  • Thumbnail + Lightbox: Displays a poster image that opens the video in fullscreen when clicked.

Best Practices for Marketing Pages

  • Clear Headlines: Use benefit-focused and action-oriented headlines.

  • Effective CTAs: Use verbs that encourage action, such as "Join Now" or "Start Free Trial."

  • Testimonials: Include names and roles for credibility.

  • Highlight Popular Offers: Make your best option stand out.

  • Address FAQs: Include answers to common objections to ease visitor concerns.

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