Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Create engaging landing pages that convert visitors into subscribers by utilizing specialized marketing blocks designed for high conversion rates.
Navigate: App Station > Pages & Menu > Marketing Blocks
Quick Start
Navigate to App Station > Pages > Create New Page.
Enter a page title and slug, then select Page Type: Landing Page.
Click Add Block and choose from the Marketing category.
Arrange blocks in logical order: Hero, Features, Testimonials, Pricing, FAQ, and CTA.
Click Publish to make your page live.
Detailed Sections
Overview of Marketing Blocks
Marketing blocks are specialized components that help you create effective landing pages, help pages, and other marketing-focused content. These blocks are designed to optimize conversions and integrate seamlessly with the Page Builder.
Types of Marketing Blocks
Here are some of the key marketing blocks you can use:
Hero: A full-width section with a heading, subheading, and call-to-action (CTA) buttons.
Features: Showcase your product features with icons and descriptions.
Testimonials: Display customer testimonials in a grid or carousel format.
Pricing: Present subscription offers with pricing comparisons.
FAQ: Address common questions with an accordion or grid layout.
Lead Capture: Collect leads with consent history for future marketing.
Page Bands
A Page Band is a layout marker that groups blocks together, applying shared background, padding, and inner width until the next Page Band. This allows for a cohesive design across your landing page.
Configuring the About Section
The About Section block supports three media types: image upload, video upload, or embed code (from platforms like YouTube or Vimeo). You can choose the media type, and the block will display the appropriate content.
Video Options:
Inline Player: Plays the video in place with optional auto-play muted.
Thumbnail + Lightbox: Displays a poster image with a play button that opens the video in fullscreen.
Adding and Configuring Blocks
Add Block: Click the Add Block button in the Page Builder and select from the Marketing category.
Configure Each Block: Click on each block to customize settings such as:
Hero: Set the headline and choose the action for the primary button.
Pricing: Select which offers to display and highlight the most popular option.
Features: Add items with titles, descriptions, and icons.
Testimonials: Include customer quotes and ratings.
FAQ: Input question and answer pairs.
Publishing Your Page
Once you have configured all your blocks, preview your page to ensure everything looks good. When you're ready, click Publish to make your landing page accessible via the specified slug.
Guest Landing Pages
You can configure a marketing page to display at the root URL for non-logged-in visitors. This is ideal for creating a welcome page or primary sales page.
Navigate to App Station > App Settings > Landing Page.
Select a published marketing page from the dropdown and click Save Changes.
Best Practices for High-Converting Pages
Order of Blocks: Start with a Hero section, followed by Stats or Recipe Collage, Features, Testimonials, Pricing, FAQ, and a final CTA.
Clear Headlines: Use benefit-focused, action-oriented headlines.
Effective CTAs: Use action verbs like "Start Free Trial" or "Join Now".
High-Quality Images: Ensure all visuals are relevant and of high quality.
Common Configuration Options
All marketing blocks share common configuration options, including:
Text Size: Adjust font sizes for headlines and body text using sliders.
Background and Color: Customize the background and text colors to match your brand.
Troubleshooting
If blocks are not appearing or the landing page is not showing, check the following:
Ensure the page type is set to MARKETING.
Verify that the landing page is published and configured correctly.
Check that data required for blocks (like offers or recipes) is available and published.