Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Use marketing blocks to create engaging landing pages that attract and convert visitors. These blocks help you showcase your content, offers, and brand effectively, enhancing your subscribers' experience.
Navigate: App Station > Pages & Menu > Marketing Blocks
Quick Start
Navigate to App Station > Pages > Create New Page.
Enter a title and slug, then select Page Type: Landing Page.
Click Add Block and choose from the Marketing category.
Configure each block (e.g., Hero, Features, Testimonials) as needed.
Click Publish to make your page live.
Detailed Sections
Overview of Marketing Blocks
Marketing blocks allow you to build high-converting landing pages, help pages, and other marketing-focused content using specialized components. These blocks are designed to optimize conversions and integrate seamlessly with the Page Builder.
Available Marketing Blocks
Here are the key marketing blocks you can use:
Marketing Hero: A full-width section with a headline, subheadline, and call-to-action (CTA) buttons.
Marketing Pricing: Displays subscription offers with pricing comparison.
Marketing Features: Showcases product features with icons or images.
Marketing Testimonials: Displays customer testimonials, with an option for a carousel layout.
Marketing FAQ: Frequently asked questions with SEO-friendly markup.
Marketing Footer: Contains policy links and social media icons.
Marketing Recipe Collage: Visual showcase of recipe images.
Marketing About: An about section that supports image uploads, video uploads, or embed codes from platforms like YouTube and Vimeo.
Marketing CTA: A standalone call-to-action section.
Marketing Stats: Displays key metrics and statistics.
Support Contact: Provides support contact options.
Configuring Marketing Blocks
Each marketing block has specific configuration options. Here’s how to set up the Marketing About block, for example:
Media Type: Choose between an image upload, video upload, or embed code.
Video Options: Select either an Inline Player (with optional auto-play muted) or Thumbnail + Lightbox for video display.
Positioning: Control the position and alignment of the media.
Content: Add a headline, subheadline, and rich text content.
Note: When using video, you can set a custom poster frame if you're uploading through the video option.
Creating a Landing Page
To create a landing page using marketing blocks, follow these steps:
Create the Page:
Go to App Station > Pages > Create New Page.
Enter your page title and slug.
Select Page Type: Landing Page and choose your creation method.
Click Create Page.
Add Blocks:
Click Add Block in the page builder.
Browse the Marketing category and add blocks in a logical order:
Start with the Hero block.
Follow with Features, Testimonials, Pricing, and so on.
Configure Each Block:
Click on each block to set up the content and styles.
For the Hero block, set the headline and select your CTA.
For the Pricing block, choose which offers to display.
Publish the Page:
Preview your page to ensure everything looks good.
Click Publish to make it accessible via the specified slug.
Best Practices for Marketing Pages
Structure: Use a clear order for blocks to enhance conversion rates. Start with a strong Hero section, followed by features, testimonials, and a clear CTA.
Content: Make headlines benefit-focused and action-oriented. Use high-quality images and include customer names and ratings in testimonials for credibility.
SEO: Utilize the FAQ block to address common questions and improve search visibility with automatic JSON-LD markup.
Related Features
By leveraging marketing blocks effectively, you can create compelling pages that engage your audience and drive conversions. Happy building!