Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: How you deliver content shapes your entire member experience. Choosing the right approach from the start saves you from restructuring later.
Navigate: This guide references features across App Station > Weekly Schedules, App Station > Pages & Menu, App Station > Content Library, and Settings > Access Levels / Offers.
Quick Start
Determine your content volume and creation cadence.
Choose a blueprint based on your business model:
Open Library: For large content libraries.
Recycler: For fixed content with low maintenance.
Fresh Publisher: For weekly new content.
Hybrid: For both guided plans and a browsable library.
Journey Coach: For structured programs.
Seasonal Planner: For seasonal content.
Tiered Experience: For multiple access levels.
Set up your app according to the chosen blueprint.
Customize pages and navigation to match your approach.
Monitor and adjust as your content and audience evolve.
Blueprint: The Open Library
Who It's For
This approach suits recipe creators, cookbook authors, food bloggers, and anyone with a large content library who wants members to explore freely.
Philosophy
Give members everything. Let them browse, search, discover, and save. The value is in the breadth and quality of the library.
Key Features Used
Published content with access levels
Collections for thematic grouping
Tags for granular filtering
Content Grid blocks with search enabled
Page Structure
Home page: Featured content carousel or grid, recent additions, popular recipes
Recipe Library page: Full content grid with search, filters, and sort options
Collection pages: Curated landing pages per collection
Setup Steps
Create all content with publish dates set.
Set content visibility to MEMBERS or PUBLIC.
Create collections to group content thematically.
Apply tags for filtering.
Build pages with Content Grid blocks configured for each content type.
Enable search and advanced filters on content grids.
Pros
Members can discover content at their own pace.
Works well with large libraries.
Low ongoing admin effort once content is uploaded.
Cons
Members may feel overwhelmed by a large library.
No guided experience — members must self-navigate.
Blueprint: The Recycler
Who It's For
Ideal for meal plan services and nutrition coaches with a finite set of plans who want a "set it and forget it" approach.
Philosophy
Curate a fixed number of weeks (e.g., 12, 26, or 52) and loop forever. Members follow the current week's plan without needing to browse.
Key Features Used
Weekly schedule with rotating mode
"This Week" block on the home page
Content with no publish date
Page Structure
Home page: "This Week" block as the hero section
Minimal library pages (or none)
Setup Steps
Create all content without setting publish dates.
Create a weekly schedule tied to the desired access level.
Set the start date for week 1.
Build the home page with a "This Week" block.
Pros
Extremely low maintenance after initial setup.
Members get a clear, guided experience each week.
Cons
Repeating members will eventually see the same content again.
No flexibility for members who want to browse past weeks.
Blueprint: The Fresh Publisher
Who It's For
Active creators who produce new content every week and want members to always see something fresh.
Philosophy
Every week delivers brand-new content. The schedule progresses forward, accumulating past content in the library.
Key Features Used
Weekly schedule with linear mode
"This Week" block on the home page
Dual publishing model
Page Structure
Home page: "This Week" block followed by a "Recently Added" content grid
Recipe Library page: Full library of all published recipes
Setup Steps
Create the weekly schedule with linear mode.
Each week, create new content and add it to the next week slot.
Set the content's publish date to match the week start date.
Pros
Members always get fresh content.
Back-catalog grows over time.
Cons
Requires ongoing content creation every week.
Admin must stay disciplined about adding new weeks.
Blueprint: The Hybrid
Who It's For
Established creators who want to offer both a curated weekly plan and a full browsable library.
Philosophy
Best of both worlds. Members who want guidance follow the weekly schedule, while those who want to explore have the full library at their fingertips.
Key Features Used
Weekly schedule (rotating or linear)
"This Week" block on the home page
Full content library pages
Page Structure
Home page: "This Week" block at top, followed by content grids
Recipe Library page: Full content grid with search, filters, and sort
Setup Steps
Create content with publish dates set.
Create a weekly schedule and assign content to weeks.
Build the home page with "This Week" block and content grid blocks.
Pros
Satisfies both guided and self-directed members.
Maximum content discoverability.
Cons
More complex setup.
Members may ignore the schedule if the library is easier to access.
Blueprint: The Journey Coach
Who It's For
Coaches, educators, and creators who want every member to start from the beginning, regardless of when they join.
Philosophy
Members enroll in a program, and content unlocks progressively. Each member starts at step 1 on their own timeline.
Key Features Used
Journeys with enrollment-anchored steps
Daily or weekly cadence
Content dripping
Page Structure
Journey landing page: Describes the program with an enrollment CTA
Journey progress page: Shows enrolled members their current step
Setup Steps
Create the journey with a descriptive title and enrollment settings.
Choose the anchor type and cadence.
Create steps and assign content to each step.
Pros
Every member gets a personalized start date.
Natural progression creates momentum.
Cons
Requires careful content planning.
Less browsable than a library.
Blueprint: The Seasonal Planner
Who It's For
Creators who organize content around seasons, holidays, or themes.
Philosophy
Content follows the calendar, aligning with real-world events and seasons.
Key Features Used
Weekly schedule with strategic start dates
Collections aligned to seasons
Page Structure
Home page: "This Week" block showing current seasonal content
Seasonal collection pages: Thematic pages for seasonal browsing
Setup Steps
Plan content by season/quarter.
Create the weekly schedule and set the start date.
Assign content to weeks that match the seasonal calendar.
Pros
Content feels timely and relevant.
Natural marketing hooks.
Cons
Requires advance planning.
May feel repetitive if the same schedule repeats annually.
Blueprint: The Tiered Experience
Who It's For
Creators with multiple subscription tiers who want each tier to deliver a different experience.
Philosophy
Free members see a taste, while premium members get a rich, detailed plan with extras.
Key Features Used
Multiple access levels
One weekly schedule per access level
Page Structure
Home page: "This Week" block showing tier-appropriate content
Public content pages: Visible to everyone
Setup Steps
Create access levels for each tier.
Create a weekly schedule for each paid tier.
Assign different content to each tier's schedule.
Pros
Maximizes revenue by catering to different price points.
Upselling is built into the experience.
Cons
More complex setup and ongoing management.
Risk of the free tier feeling too limited.
Choosing Your Approach
The Key Question: Schedules vs Journeys
Before choosing a blueprint, answer this one question:
Should a new member start from the beginning, or jump into whatever week everyone else is on?
Jump in with everyone → Use a Weekly Schedule.
Start from the beginning → Use a Journey.
Decision Matrix
Question | Open Library | Recycler | Fresh Publisher | Hybrid | Journey Coach | Seasonal | Tiered |
Large existing library? | ✓ | ✓ | |||||
Create new content weekly? | ✓ | ✓ | ✓ | ||||
Finite, reusable content? | ✓ | ||||||
Structured programs? | ✓ | ||||||
Seasonal/calendar themes? | ✓ | ||||||
Multiple price tiers? | ✓ | ||||||
Low ongoing effort? | ✓ | ✓ | |||||
High member guidance? | ✓ | ✓ | ✓ | ✓ |
Mixing Blueprints
These blueprints are not mutually exclusive. Common combinations include:
Hybrid + Tiered: Free members browse the library, premium members get a curated weekly schedule.
Fresh Publisher + Journey Coach: Weekly meal plans for the general audience, plus structured transformation programs.
Seasonal Planner + Open Library: Seasonal schedule on the home page with a full library for browsing.
Getting Started Recommendation
If you are not sure which approach to start with:
Start with the Open Library if you already have a large content library.
Start with the Hybrid if you create new content regularly and want the best of both worlds.
Start with the Recycler if you have a fixed set of content and want minimal ongoing effort.
Start with the Journey Coach if you run structured coaching programs.
You can always add or change your approach later. The platform's tools are composable — start simple and add complexity as your business grows.