Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: How you deliver content shapes your entire member experience. Choosing the right approach from the start saves you from restructuring later.
Navigate: This guide references features across App Station > Weekly Schedules, App Station > Page Builder, App Station > Content Library, and App Station > Monetization.
Quick Start
Assess your content volume and creation cadence.
Choose a blueprint based on your business model:
The Open Library: For large content libraries.
The Recycler: For fixed content with low maintenance.
The Fresh Publisher: For weekly new content.
The Hybrid: For a mix of guided and browsable content.
The Journey Coach: For structured programs.
The Seasonal Planner: For seasonal content.
The Tiered Experience: For multiple access levels.
Set up your app's pages and navigation accordingly.
Publish your content and monitor member engagement.
Adjust your approach as your business evolves.
Blueprint: The Open Library
Who It's For
This approach is ideal for recipe creators, cookbook authors, food bloggers, and anyone with a large content library who wants members to explore freely.
Philosophy
Give members everything. Let them browse, search, discover, and save. The value is in the breadth and quality of the library.
Key Features Used
Published content with access levels
Collections for thematic grouping
Tags for filtering
Content Grid blocks with search enabled
Page Structure
Home page: Featured content carousel, recent additions, popular recipes.
Library page: Full content grid with search and filters.
Collection pages: Curated landing pages for themed content.
Pros
Members can discover content at their own pace.
Works well with large libraries.
Low ongoing admin effort once content is uploaded.
Cons
Members may feel overwhelmed by a large library.
No guided experience — members must self-navigate.
Blueprint: The Recycler
Who It's For
This blueprint suits meal plan services and nutrition coaches with a finite set of plans who prefer a "set it and forget it" approach.
Philosophy
Curate a fixed number of weeks (e.g., 12 or 52) that loops forever. Members follow the current week's plan without needing to browse.
Key Features Used
Weekly schedule with rotating mode.
"This Week" block on the home page.
Content with no publish date (hidden from the library).
Page Structure
Home page: "This Week" block as the hero section.
Minimal library pages: The schedule is the experience.
Pros
Extremely low maintenance after initial setup.
Members get a clear, guided experience each week.
Cons
Repeating members will eventually see the same content again.
Requires all content to be created upfront.
Blueprint: The Fresh Publisher
Who It's For
Active creators who produce new content every week and want members to always see something fresh.
Philosophy
Every week delivers brand-new content. The schedule progresses forward, and past content accumulates in the library for members to browse.
Key Features Used
Weekly schedule with linear mode.
Dual publishing model — content appears in the schedule first, then in the library.
Page Structure
Home page: "This Week" block as hero, followed by a "Recently Added" content grid.
Library page: Full library of all published recipes.
Pros
Members always get fresh content.
Back-catalog grows over time, increasing the library's value.
Cons
Requires ongoing content creation every week.
Admin must stay disciplined about adding new weeks.
Blueprint: The Hybrid
Who It's For
Established creators who want to offer both a curated weekly plan and a full browsable library.
Philosophy
Best of both worlds. Members who want guidance follow the weekly schedule, while those who want to explore have the full library at their fingertips.
Key Features Used
Weekly schedule (rotating or linear).
Full content library pages with search and collections.
Page Structure
Home page: "This Week" block at top, followed by content grids showing featured items.
Library page: Full content grid with search and filters.
Pros
Satisfies both guided and self-directed members.
Maximum content discoverability.
Cons
More complex setup — two experiences to design and maintain.
Blueprint: The Journey Coach
Who It's For
Coaches and educators who want every member to start from the beginning, regardless of when they join.
Philosophy
Members enroll in a program, and content unlocks progressively. Each member starts at step 1 on their own timeline.
Key Features Used
Enrollment-based journeys with daily or weekly cadence.
Content dripping (hide until unlocked).
Page Structure
Journey landing page: Describes the program with an enrollment CTA.
Progress tracking page: Shows enrolled members their current step.
Pros
Every member gets a personalized start date.
Natural progression creates momentum and completion motivation.
Cons
Requires careful content planning.
Less browsable than a library.
Blueprint: The Seasonal Planner
Who It's For
Creators who organize content around seasons, holidays, or calendar-aligned cycles.
Philosophy
Content follows the calendar. The schedule aligns to real-world events and seasons.
Key Features Used
Weekly schedule with strategic start dates.
Collections aligned to seasons or themes.
Page Structure
Home page: "This Week" block showing the current seasonal content.
Seasonal collection pages: Curated pages for seasonal browsing.
Pros
Content feels timely and relevant.
Natural marketing hooks.
Cons
Requires advance planning.
May feel repetitive if the same schedule repeats annually.
Blueprint: The Tiered Experience
Who It's For
Creators with multiple subscription tiers who want each tier to deliver a different experience.
Philosophy
Free members see a taste, while premium members get a rich, detailed plan with extras.
Key Features Used
Multiple access levels with different schedules per tier.
Page Structure
Home page: "This Week" block showing tier-appropriate content.
Public content pages: Visible to everyone, acts as a conversion tool.
Pros
Maximizes revenue by catering to different price points.
Upselling is built into the experience.
Cons
More complex setup and ongoing management.
Choosing Your Approach
The Key Question: Schedules vs Journeys
Before choosing a blueprint, answer this one question:
Should a new member start from the beginning, or jump into whatever week everyone else is on?
Jump in with everyone → Use a Weekly Schedule.
Start from the beginning → Use a Journey.
Decision Matrix
Question | Open Library | Recycler | Fresh Publisher | Hybrid | Journey Coach | Seasonal | Tiered |
Large existing library? | ✓ | ✓ | |||||
Create new content weekly? | ✓ | ✓ | ✓ | ||||
Finite, reusable content? | ✓ | ||||||
Structured programs? | ✓ | ||||||
Seasonal/calendar themes? | ✓ | ||||||
Multiple price tiers? | ✓ | ||||||
Low ongoing effort? | ✓ | ✓ | |||||
High member guidance? | ✓ | ✓ | ✓ | ✓ |
Mixing Blueprints
These blueprints are not mutually exclusive. Common combinations include:
Hybrid + Tiered: Free members browse the library; premium members follow a curated weekly schedule.
Fresh Publisher + Journey Coach: Weekly meal plans for the general audience, plus structured transformation programs.
Getting Started Recommendation
If you are not sure which approach to start with:
Start with the Open Library if you already have a large content library.
Start with the Hybrid if you create new content regularly.
Start with the Recycler if you have a fixed set of content.
Start with the Journey Coach if you run structured coaching programs.
You can always add or change your approach later. The platform's tools are flexible — start simple and add complexity as your business grows.