Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Gain valuable insights into your app's performance and member engagement, helping you make informed decisions to enhance your content and grow your business.
Navigate: App Station > Analytics
Quick Start
Click on Analytics in the App Station menu.
Review the Overview for a snapshot of key metrics.
Select Content Engagement to see how members interact with your content.
Explore Members & Revenue for insights on subscriber counts and revenue trends.
Check Site Traffic to understand your app's visitor metrics.
Detailed Sections
The Analytics section in App Station provides a comprehensive view of how your app, content, and members are performing. Each dashboard offers unique insights that can help you optimize your offerings.
Overview
The Overview dashboard gives you a high-level snapshot of key metrics related to your app's performance. You can quickly see important data and access deeper reports for more detailed analysis. This feature requires the Analytics capability on your plan.
Content Engagement
The Content Engagement dashboard shows how members interact with your recipes, meal plans, and other content. You can track metrics such as views, saves, ratings, and other engagement signals. This dashboard is part of Standard analytics and is available if enabled on your plan.
Search
The Search dashboard provides insights into what members are searching for within your app. You can see how many results were shown for each search term and identify any terms that returned no results. This feature is also part of Standard analytics.
Marketing
The Marketing dashboard focuses on signup sources, referrals, and campaign-oriented metrics. Here, you can analyze how effective your marketing efforts are and where your new members are coming from.
Members & Revenue
In the Members & Revenue dashboard, you can track subscriber counts, revenue trends, churn rates, and the ratio of new to churned members. You can also view cancellation reasons. Access to this dashboard is gated by the Revenue dashboard feature on your plan.
Member Engagement
The Member Engagement dashboard provides insights into engagement buckets, milestones, and at-risk signals for your members. This feature requires Engagement triggers to be enabled on your plan.
Video Engagement
The Video Engagement dashboard offers playback and quality metrics for videos delivered through your app. This is particularly useful if you use video content to engage your members.
Site Traffic
The Site Traffic dashboard shows page views, visitor counts, and top pages within your app. This data is available when your site analytics integration is connected.
Plan and Feature Gates
Some analytics cards may display a lock icon or an upgrade message if your current subscription does not include access to that specific area. To unlock these dashboards, ensure that you have enabled the necessary underlying product features, such as Standard analytics or Revenue dashboard.