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Video engagement analytics

Video Engagement Analytics Why: Understand how your members interact with your video content to enhance engagement and improve your offerings. By a...

Written by Ken Truesdale

Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.

Why: Understand how your members interact with your video content to enhance engagement and improve your offerings. By analyzing video metrics, you can identify popular content and optimize your video strategy.

Navigate: App Station > Analytics > Video Engagement

The Video Engagement dashboard provides insights into how your members watch videos hosted on the platform. This includes key metrics that help you evaluate the performance of your video content.

Quick Start

  1. Go to the Analytics section in the App Station.

  2. Click on Video Engagement.

  3. Use the period selector to choose the timeframe for your analysis.

  4. Review the metrics displayed, including views and watch time.

  5. Identify your top-performing videos based on the selected period.


Metrics Overview

The Video Engagement dashboard displays several important metrics:

Views

This metric indicates the number of times your videos have been started or completed. It helps you gauge the popularity of your content.

Watch Time

This shows the total amount of time your members have spent watching your videos. Higher watch time suggests that your content is engaging and retains viewer interest.

Top Videos

Here, you can see which videos have performed best during the selected period. This information can guide your content creation strategy by highlighting what resonates with your audience.

Quality Summaries

This section provides high-level indicators of playback quality, such as rebuffering events or exit points. Understanding playback quality can help you ensure a smooth viewing experience for your members.

Using the Period Selector

The period selector at the top of the dashboard allows you to filter metrics by specific timeframes. This feature is useful for comparing performance over different periods and understanding trends in video engagement.

Read-Only Analytics

It's important to note that the Video Engagement dashboard is a read-only analytics tool. This means you can view metrics and insights, but you cannot change how videos are stored or displayed from this dashboard. Video uploads, poster frames, and embedding behaviors are configured in the content editor.

Access Requirements

Video engagement analytics are typically included in the Standard analytics package or your equivalent plan. If you encounter locked states, it may indicate that this feature is not enabled for your account.

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