Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Gain valuable insights into your app's performance and member engagement at a glance. The Analytics Overview Dashboard helps you track key metrics, making it easier to make informed decisions for your business.
Navigate: App Station > Analytics > Overview
Quick Start
Go to the Analytics section in App Station.
Click on Overview.
Use the period control in the header to select your desired reporting period.
Review the summary widgets for insights on traffic, content activity, and member engagement.
Click on any widget to dive deeper into specific analytics.
Detailed Sections
Time Period Selection
The period control at the top of the Analytics Overview allows you to choose the reporting window. You can select from options such as the last 7, 30, or 90 days, or specific calendar months. All overview widgets will update to reflect the selected period, providing a consistent view of your app's performance.
Reporting Timezone
The Analytics Overview uses the kitchen timezone set in App Station > App Settings > General. This means that all date-related metrics, such as "today" and month boundaries, will align with this timezone.
Note: Make sure to adjust the timezone in the General settings if needed. Changes here will affect how dates are displayed in your analytics but will not alter historical data.
Overview Widgets
The Analytics Overview Dashboard presents a variety of widgets that summarize key metrics, including:
Traffic and Usage Signals: Get a quick snapshot of how many members are engaging with your app.
Content and Member Activity Summaries: View summaries based on your plan features, which may include insights into how members are interacting with your content.
Member Churn Rate and Net Members: Understand your member retention and growth over the selected period. For detailed charts, visit the Members & Revenue section.
Shortcuts to Deeper Analytics: Each widget provides prompts to access more detailed analytics on topics like Content Engagement, Members & Revenue, and Site Traffic.
The exact widgets displayed may vary based on the features enabled in your app. If certain capabilities are not activated, you may see fewer widgets or upgrade prompts instead of data.
Next Steps
To explore more detailed analytics, you can navigate from the Overview to specific subpages for comprehensive charts and tables on each topic. This will allow you to dive deeper into your app's performance and member engagement.