Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Gain valuable insights into your subscriber base and revenue trends to make informed decisions that enhance your app's growth and engagement.
Navigate: App Station > Analytics > Members & Revenue
Quick Start
Go to the Analytics section in the App Station sidebar.
Click on Members & Revenue.
Select your desired time period using the period selector.
Review the member overview and engagement metrics.
Analyze revenue trends and cancellation reasons.
Overview
The Members & Revenue dashboard provides a comprehensive view of your app's subscriber metrics and revenue performance. This dashboard is split into two main sections: Members and Revenue.
Members Section
This section displays key metrics related to your subscribers, including:
Total Members: The total number of users with the member role.
Active Members: Members with an active subscription status.
Trialing Members: Members currently in a trial period.
Past Due Members: Members whose payments are past due.
Canceled Members: Members who have canceled their subscriptions.
Suspended Members: Members who are currently suspended.
You can also view engagement metrics, such as:
Daily Active Users (DAU): Members who have engaged within the last 24 hours.
Weekly Active Users (WAU): Members engaged in the last 7 days.
Monthly Active Users (MAU): Members engaged in the last 30 days.
Never Logged In: Members who have never logged into the app.
Revenue Section
When you have a connected payment account, this section displays important revenue metrics, including:
Current Revenue: Total revenue generated during the selected period.
Previous Period Revenue: Revenue from the comparable previous period for comparison.
Successful Charges: The number of successful payment transactions.
Refunds: Total amount refunded during the selected period.
Active Subscriptions: The count of members with active subscriptions.
Cancellation Reasons
A horizontal bar chart shows the reasons why members canceled their subscriptions during the selected period. This data helps you understand member behavior and improve retention strategies.
Member Growth Chart
A line chart visualizes daily new member signups over the selected period, allowing you to track growth trends effectively.
Period Selector
You can analyze data over various time periods:
Last 7 Days
Last 30 Days
Last 90 Days
This Month
Last Month
Selecting a period will update the dashboard to reflect the relevant metrics for that timeframe.
Differences from Billing Tab
It's important to note that the Members & Revenue dashboard focuses on analytics and trends, while the Billing Tab under Settings > Offers provides operational details about invoices and payment processing. Use the Members & Revenue dashboard to gain insights into subscriber engagement and revenue trends, and refer to the Billing Tab for specific billing operations.