Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Gain valuable insights into your subscriber base and revenue trends to make informed decisions that drive your business growth. Understanding member engagement and revenue performance helps you tailor your content and offers effectively.
Navigate: App Station > Analytics > Members & Revenue
Quick Start
Go to the Analytics section in the App Station sidebar.
Click on Members & Revenue.
Use the Period Selector to choose your desired time frame.
Review the Member Overview for counts of active, trialing, and canceled members.
Analyze the Revenue Summary for insights on your earnings and trends.
Overview
The Members & Revenue dashboard provides a comprehensive view of your app's member statistics and revenue performance. It is divided into two main sections: Members and Revenue.
Members Section
This section displays key metrics about your subscribers, including:
Total Members: The total number of users with an active membership.
Active Members: Members who currently have an active subscription.
Trialing Members: Users who are in a trial period.
Past Due Members: Members whose payments are overdue.
Canceled Members: Users who have canceled their subscriptions.
Suspended Members: Members who have been temporarily suspended.
Engagement Metrics
Engagement metrics help you understand how actively your members are using your app:
DAU (Daily Active Users): Members who have logged in within the last 24 hours.
WAU (Weekly Active Users): Members who have logged in within the last 7 days.
MAU (Monthly Active Users): Members who have logged in within the last 30 days.
Never Logged In: Members who have never logged in to the app.
Revenue Section
When you have a connected payment account, this section provides insights into your revenue performance:
Revenue: Total earnings for the selected period.
Previous Period Revenue: Earnings from the previous comparable period.
Percent Change: The percentage change in revenue compared to the previous period.
Successful Charges: The number of successful payment transactions.
Refunds: Total amount refunded during the selected period.
Active Subscriptions: Count of members with active subscriptions.
Cancellation Reasons
A bar chart displays the reasons members canceled their subscriptions during the selected period. This information can help you identify trends and areas for improvement.
Member Growth Chart
A line chart visualizes daily new member signups over the chosen period, allowing you to track your growth effectively.
Period Selector
You can analyze data over various time frames:
7 Days: Last 7 days compared to the previous week.
30 Days: Last 30 days compared to the previous month.
90 Days: Last 90 days compared to the previous 90 days.
This Month: From the 1st of the current month to now, compared to the entire previous month.
Last Month: The entire previous month compared to the month before that.
Differences from Billing Tab
It's important to note that the Members & Revenue dashboard focuses on analytics trends, whereas the Billing section under Settings > Offers is primarily for operational invoices and payment management. The analytics dashboard helps you understand member behavior and revenue trends, while the billing tab is about managing subscriptions and payments.