Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Gain valuable insights into your subscriber base and revenue trends, helping you make informed decisions to grow your business and improve member engagement.
Navigate: App Station > Analytics > Members & Revenue
Quick Start
Go to the Analytics section in the App Station sidebar.
Click on Members & Revenue.
Select your desired time period using the period selector.
Review the member overview, engagement metrics, and revenue summary.
Analyze cancellation reasons and churn rates to identify areas for improvement.
Overview
The Members & Revenue dashboard provides a comprehensive view of your members, engagement metrics, and revenue performance. It is divided into two main sections: Members and Revenue.
Member Overview
This section displays key metrics about your members, including:
Total Members: The total number of users with a member role.
Active: Members with an active subscription.
Trialing: Members currently in a trial period.
Past Due: Members whose payments are overdue.
Canceled: Members who have canceled their subscriptions.
Suspended: Members who are currently suspended.
Trial Starts: Total number of members who started a free trial.
Trial Conversions: Members who converted from trial to paid subscriptions.
Trial Conversion Rate: The percentage of trial members who converted to paid subscriptions.
Engagement Metrics
Engagement metrics help you understand how actively your members are using your app:
DAU (Daily Active Users): Members who logged in within the last 24 hours.
WAU (Weekly Active Users): Members who logged in within the last 7 days.
MAU (Monthly Active Users): Members who logged in within the last 30 days.
Never Logged In: Members who have never logged in.
Plan Breakdown
A doughnut chart visualizes how members are distributed across different access levels, helping you see which plans are most popular.
Cancellation Reasons
This section shows a bar chart of why members canceled their subscriptions during the selected period. The data is grouped by reason and source (e.g., Stripe portal vs. admin). This chart is hidden if there are no cancellations in the selected timeframe.
Retention Metrics
Retention metrics provide insights into member churn and retention:
Churn Rate: The percentage of members who canceled during the period compared to those who had access at the start.
Net Members: The difference between new members and those who canceled during the period.
Churned: Members who canceled within the selected period.
Scheduled to Leave: Members who have indicated they will cancel at the end of the current period.
Scheduled to Complete: Members on a term-limited grant that will expire but are not considered churned.
Completed: Members whose subscriptions have expired after completing their term.
Revenue Summary
When you have a connected payment account, the revenue section displays:
Revenue: Total revenue for the current period.
Previous Period Revenue: Revenue for the comparable previous period.
Percent Change: The percentage change in revenue between the current and previous periods.
Successful Charges: The number of successful payment transactions.
Refunds: Total amount refunded during the period.
Active Subscriptions: The number of members with active subscriptions.
Period Selector
You can analyze data over different time periods:
7 Days: Last 7 days compared to the previous 7 days.
30 Days: Last 30 days compared to the previous 30 days.
90 Days: Last 90 days compared to the previous 90 days.
This Month: From the 1st of the current month to now, compared to the full previous month.
Last Month: Full previous month compared to the month before that.