Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Understand the effectiveness of your marketing efforts and optimize your campaigns by tracking where your members are coming from and how they engage with your offers.
Navigate: App Station > Analytics > Marketing
Quick Start
Go to the Analytics section in App Station.
Click on Marketing.
Select the desired period for your analysis (e.g., last 30 days).
Review the Overview Cards for total signups and conversion rates.
Explore detailed sections like Acquisition Sources and Campaign Performance.
Understanding the Marketing Analytics Dashboard
The Marketing Analytics dashboard provides valuable insights into your marketing campaigns, helping you track signups, conversions, and the performance of your checkout links, promo codes, and offers.
Key Sections of the Dashboard
Overview Cards: This section displays key metrics such as total signups, paid conversions, conversion rates, promo redemptions, and views/conversions for checkout links. It gives you a snapshot of your marketing performance.
Acquisition Sources: Here, you can see a table of signups grouped by their source (e.g., Google, Instagram) along with their conversion rates. This helps you identify which channels are most effective.
Campaign Performance: This section provides a breakdown of signups by campaign, source, and medium, allowing you to evaluate the success of specific marketing campaigns.
Checkout Link Performance: Each checkout link is detailed here, showing its slug, price, billing interval, access levels, views, conversions, and associated promo codes. This helps you understand which links drive the most conversions.
Promo Code Usage: This section tracks the redemptions of your promo codes, total discounts given, unique users who redeemed them, and the most-used offer per code.
Offer Performance: Cards in this section display information about your offers, including price, billing cadence, access levels, active subscriptions, and total grants. This helps you assess how well your offers are performing.
Traffic Sources: Here, you can view data from your traffic sources, including a breakdown of referrer types and the top campaigns by visits. This information is sourced from your analytics provider.
UTM Parameter Tracking
To effectively track the performance of your marketing campaigns, UTM parameters are used. These parameters help identify where your traffic is coming from and how it interacts with your content.
utm_source: Identifies the traffic source (e.g., Google, Instagram).
utm_medium: Specifies the marketing medium (e.g., CPC, email).
utm_campaign: Names the specific campaign (e.g., summer-sale).
When a new user signs up or completes a checkout, these UTM parameters are captured and stored, allowing you to analyze their impact on signups and conversions.
Period Selection
You can select different time periods for your analysis, such as:
Last 7 days
Last 30 days
Last 90 days
This month
Last month
This flexibility allows you to compare performance over different times and adjust your strategies accordingly.
Integration with Monetization Settings
The insights gained from the Marketing Analytics dashboard complement your monetization settings. By understanding which campaigns and offers are most effective, you can optimize your pricing strategies and promotional efforts to maximize revenue.