Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Gain valuable insights into your marketing efforts by tracking signup sources, referral performance, and campaign effectiveness. This helps you optimize your strategies and increase conversions, ultimately benefiting your subscribers.
Navigate: App Station > Analytics > Marketing
Quick Start
Go to the Analytics section in App Station.
Click on Marketing to access the Marketing Analytics dashboard.
Select your desired period (7 days, 30 days, etc.) from the dropdown menu.
Review the Overview Cards for total signups and conversion rates.
Explore detailed sections like Acquisition Sources and Campaign Performance for deeper insights.
Understanding the Marketing Analytics Dashboard
The Marketing Analytics dashboard provides a comprehensive view of how your marketing campaigns are performing. It combines data from traffic sources and conversion metrics to help you understand where your members are coming from and how effective your offers are.
Key Sections of the Dashboard
Overview Cards
Displays total signups, paid conversions, conversion rates, promo redemptions, and checkout link views/conversions.
This gives you a quick snapshot of your marketing performance.
Acquisition Sources
A table showing signups grouped by
signup_sourcealong with their conversion rates.Helps identify which sources are driving the most signups.
Campaign Performance
A detailed view of signups grouped by campaign, source, and medium.
Allows you to evaluate the effectiveness of individual campaigns.
Checkout Link Performance
Lists each checkout link with associated metrics such as views, conversions, and conversion rates.
This section helps you understand which links are generating the most revenue.
Promo Code Usage
Displays total redemptions, discounts given, unique users per code, and the most-used offer for each promo code.
Useful for assessing the impact of your promotional strategies.
Offer Performance
Cards showing details about your offers, including pricing, billing cadence, access levels, active subscriptions, and total grants.
This section helps you track how well your offers are performing.
Traffic Sources
Provides data on referrer types and top campaigns by visits, sourced from your traffic analytics.
This helps you understand where your traffic is coming from and how it translates into signups.
Period Selection
You can select different time periods to analyze your marketing data. Options include:
Last 7 days
Last 30 days
Last 90 days
This month
Last month
This flexibility allows you to track performance over various time frames and make informed decisions based on trends.
Integration with Offers
The insights gained from the Marketing Analytics dashboard complement your settings in Settings > Offers. By understanding which offers and promo codes are performing well, you can adjust your marketing strategies and optimize your offers for better conversion rates.
Conclusion
Utilizing the Marketing Analytics dashboard is essential for any admin looking to enhance their marketing efforts. By regularly reviewing the data, you can make informed decisions that lead to increased member engagement and revenue.