Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Gain valuable insights into your marketing efforts by tracking how members find your app, which campaigns are most effective, and how your offers perform. This helps you optimize your marketing strategy and increase conversions.
Navigate: App Station > Analytics > Marketing
Quick Start
Go to the Analytics section in App Station.
Click on Marketing to access the Marketing Analytics dashboard.
Select the desired period for your data (e.g., last 30 days).
Review the Overview Cards for total signups and conversions.
Explore the various sections for detailed insights on acquisition sources, campaign performance, and offer effectiveness.
Understanding the Marketing Analytics Dashboard
The Marketing Analytics dashboard provides a comprehensive view of your marketing performance. It combines data from various sources to help you understand where your members are coming from and how effective your marketing efforts are.
Key Sections of the Dashboard
Overview Cards
Displays total signups, paid conversions, and conversion rates.
Shows trial starts and conversions, promo redemptions, and checkout link performance.
Acquisition Sources
Lists signups grouped by their source (e.g., Google, Instagram) along with conversion rates.
Campaign Performance
Breaks down signups by campaign, source, and medium, allowing you to see which campaigns are driving the most signups.
Checkout Link Performance
Provides insights into each checkout link, including views, conversions, and associated promo codes.
Promo Code Usage
Displays total redemptions, discounts given, and unique users for each promo code.
Offer Performance
Shows details about your offers, including pricing, active subscriptions, and total grants.
Traffic Sources
Presents data on referrer types and top campaigns by visits, sourced from your traffic analytics.
UTM Parameter Tracking
UTM parameters are essential for tracking the effectiveness of your marketing campaigns. They help you identify where your traffic is coming from and how different campaigns perform. Here’s a brief overview of the key UTM parameters:
utm_source: Identifies the source of your traffic (e.g., Google, Facebook).
utm_medium: Indicates the marketing medium (e.g., email, social).
utm_campaign: Names the specific campaign (e.g., summer-sale).
utm_term: Used for paid search keywords.
utm_content: Differentiates similar content or links.
When users arrive at your app, these parameters are captured and stored, allowing you to analyze their impact on signups and conversions.
Period Selection
You can select different time periods to analyze your marketing performance. Options include:
Last 7 days
Last 30 days
Last 90 days
This month
Last month
This flexibility allows you to assess the effectiveness of your campaigns over different time frames.
Integration with Offers
The insights gained from the Marketing Analytics dashboard complement the Settings > Offers section. By understanding which offers are performing well and how members are engaging with your marketing, you can make informed decisions about your pricing strategies and promotional efforts.