Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Gain valuable insights into your marketing efforts by tracking where your members come from and how effective your campaigns are. This helps you optimize your strategies and increase conversions.
Navigate: App Station > Analytics > Marketing
Quick Start
Go to the Analytics section in your App Station.
Click on Marketing to access the Marketing analytics dashboard.
Select the desired time period for your analysis (e.g., last 7 days, last month).
Review the Overview Cards for total signups, paid conversions, and trial conversion rates.
Explore the Acquisition section to analyze traffic sources, mediums, and campaign performance.
Understanding the Marketing Analytics Dashboard
The Marketing analytics dashboard provides a comprehensive view of your marketing performance. It combines data from various sources to help you understand how your marketing campaigns are driving signups and conversions.
Key Sections of the Dashboard
Overview Cards: This section displays key metrics such as total signups, paid conversions, and conversion rates. It gives you a quick snapshot of your marketing effectiveness over the selected period.
Acquisition: Here, you can toggle between different views to analyze your traffic sources, mediums, and campaigns. This helps you identify which channels are most effective in attracting new members.
Checkout Link Performance: This section shows how well your checkout links are performing, including views and conversion rates. You can see which links are driving the most conversions.
Promo Code Usage: Monitor how your promo codes are performing, including total redemptions and discounts provided. This helps you assess the effectiveness of your promotional strategies.
Offer Performance: Review the performance of your offers, including active subscriptions and total grants. This section helps you understand which offers resonate most with your audience.
Traffic Sources: This section provides insights into your traffic sources, including referrer types and top campaigns. It helps you understand where your visitors are coming from.
UTM Parameter Tracking
UTM parameters are essential for tracking the effectiveness of your marketing campaigns. They help you identify the source, medium, and campaign associated with each signup. Here's how it works:
UTM parameters are captured from the URL when a visitor arrives at your app. The first-touch attribution is stored for 90 days, allowing you to track the effectiveness of your marketing efforts over time.
When a new member signs up, their UTM parameters are recorded, enabling you to analyze which marketing channels are driving signups.
Period Selection
You can select different time periods for your marketing analytics, such as the last 7 days, last 30 days, or custom ranges. This flexibility allows you to analyze trends and make informed decisions based on recent performance.
Integration with Offers
The Marketing analytics dashboard complements the Settings > Offers section. By understanding how your marketing efforts translate into subscriptions and conversions, you can adjust your offers to better meet your members' needs.
Important Metrics
Total Signups: The total number of member accounts created during the selected period.
Paid Conversions: The number of members who transitioned from trial to paid subscriptions.
Trial Conversion Rate: The percentage of trial members who converted to paid subscriptions.
These metrics help you gauge the success of your marketing campaigns and make data-driven decisions.