Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Gain valuable insights into your app's performance by tracking site traffic. Understanding which pages attract visitors and how they interact with your content helps you optimize your offerings and improve member engagement.
Navigate: App Station > Analytics > Site Traffic
Quick Start
Ensure Matomo tracking is configured for your app.
Navigate to the Site Traffic page in the App Station.
Select your desired report period from the dropdown.
Review the top pages and unique visitor metrics.
Analyze device and geographic breakdowns to understand your audience better.
Understanding Site Traffic Analytics
The Site Traffic page provides essential web analytics for your app, allowing you to track key metrics such as page views, unique visitors, and device usage. This data is crucial for making informed decisions about your content and user experience.
Before Data Appears
To see analytics data, your app must have Matomo tracking configured. This typically happens during onboarding or through your platform operator. Until tracking receives data, the charts may appear empty.
Using the Dashboard
Report Period: Select a report period that aligns with your other analytics pages to maintain consistency.
Top Pages: Review the top pages or entry paths to identify which content is most popular. This insight can guide your content strategy and navigation improvements.
Device and Geography Breakdown: Use these metrics to verify the diversity of your audience and tailor your content accordingly.
Privacy and Compliance
When using Matomo, it's important to adhere to your organization's privacy policy. Ensure that you have appropriate cookie consent banners in place for your members. This article does not replace legal advice, so consult your legal team for specific compliance requirements.
Note: For more details on tracking events and integrations, refer to the Tenant GA4/GTM Tracking Events article.