Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Understand how your members interact with your app by tracking site traffic. This helps you prioritize content improvements and enhance user experience based on real data.
Navigate: App Station > Analytics > Site Traffic
The Site Traffic page provides valuable insights into your member-facing app's performance when tracking is configured. You can see which pages receive the most views, how many unique visitors you have, and what devices they are using.
Quick Start
Ensure Matomo tracking is configured for your app.
Navigate to the Site Traffic page in the App Station.
Select a report period to view data.
Review the top pages to identify popular content.
Analyze visitor demographics to understand your audience better.
Using the Dashboard
Once tracking is set up, you can access the dashboard to view various analytics:
Report Period
Choose a report period that aligns with your other analytics pages. This helps maintain consistency across your data.
Top Pages
Review the top pages or entry paths. This information can guide you in prioritizing content updates or navigation improvements based on what your members are engaging with the most.
Device and Geography Breakdown
Use the breakdowns for device types and geographical locations to verify the audience mix. This can inform your content strategy and marketing efforts.
Privacy and Compliance
It's essential to adhere to your organization's privacy policy when using Matomo for analytics. Depending on your setup, Matomo can be self-hosted or cloud-hosted. Make sure to implement any necessary cookie or consent banners for your members.
For more detailed implementation and tagging information, refer to the relevant documentation.
Note: This overview does not replace legal advice. Always consult your legal team regarding privacy compliance.
Important Considerations
Ensure that your workspace has the Matomo site ID and tracker configuration applied. This is typically done during onboarding or by your platform operator.
Until tracking receives hits, the charts on your dashboard may appear empty.
By utilizing the Site Traffic analytics, you can make informed decisions that enhance your app's content and user experience, ultimately leading to greater member satisfaction and engagement.