Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Gain valuable insights into how your members interact with your app. Understanding site traffic helps you optimize content and improve user experience, ultimately driving member engagement and satisfaction.
Navigate: App Station > Analytics > Site Traffic
Quick Start
Navigate to App Station and select Analytics.
Click on Site Traffic.
Choose a report period to view data.
Review the top pages and unique visitors.
Analyze device and geography breakdowns for audience insights.
Understanding the Site Traffic Dashboard
The Site Traffic page provides analytics for your app, showing key metrics such as page views, unique visitors, and device usage. Here’s how to effectively use the dashboard:
Before Data Appears
Ensure that your app has the necessary tracking configuration in place. This typically involves having a site ID and tracker set up during onboarding. Until tracking starts receiving data, you may see empty charts.
Using the Dashboard
Select a Report Period: Choose a time frame that aligns with your other analytics pages for consistency.
Top Pages: Review which pages are receiving the most views. This can help you prioritize content updates or navigation improvements.
Device and Geography Breakdown: When available, these insights can help you understand your audience better and tailor your content accordingly.
Privacy and Compliance
As an admin, it's crucial to adhere to your organization's privacy policies. Ensure that any cookie or consent banners are properly configured for your members. Remember, this guidance does not replace legal advice, so consult your legal team if needed.