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Why: Discover what your members are searching for and identify content gaps. By analyzing search analytics, you can create content that meets your members' needs, ultimately enhancing their experience and engagement.
Navigate: App Station > Analytics > Search
Quick Start
Click on Analytics in the left sidebar of App Station.
Select Search from the dropdown menu.
Review the What to do next insights for popular search terms with no results.
Click on any zero-result term to go directly to the Content Library to add matching content.
Use the filters to explore search terms by gaps, results shown, and search volume.
Understanding Search Analytics
In the Search analytics section, you can see what your members are searching for in your app, how many results were shown, and which terms returned no results. This information is crucial for deciding what content to add next.
What is Tracked
The search analytics track member content searches from the Search block and the Content grid. Each search logs the following:
The query as typed (up to 200 characters)
A normalized version of the query for grouping
Content type
Results shown: The number of items returned for that search (not a catalog-wide total)
Whether any results were shown
Interim Searches
As your members type their queries, the search feature waits for 300 milliseconds after typing and requires at least three characters before executing a search. If a member types multiple characters quickly, only the final settled search is recorded. For example:
Typing
c,ch,chi,chic, andchickenwill log one entry forchicken.If they switch to a different word, like
beef, the previous term is flushed, and a new search starts.Changing filters or sorting with the same query does not create a new log entry.
Zero-result searches are particularly valuable as they indicate terms members looked for but found no items.
Dashboard Overview
The Search dashboard provides insights in a clear format:
What to do next: Insight cards highlight high-demand zero-result terms. Clickable links take you directly to the Content Library to add relevant content.
Summary: View total searches, unique searchers, average results shown, and the zero-result rate.
Search Terms: A filterable and sortable table that defaults to Biggest gaps (popular terms that showed no results). You can also filter by no results shown, lots of searches, and few results shown.
By Content Type: Analyze search results based on different content types.
Period Controls and Retention
You can adjust the period options to view search analytics over different time frames, such as the last 7 days, 30 days, or 90 days. The data retained follows your existing analytics retention settings, which default to 30 days.