Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Unlock new revenue streams by effectively monetizing your app with tailored offers and access levels, enhancing subscriber engagement and satisfaction.
Navigate: This guide covers features across App Station > Content Library and Settings > Access Levels / Offers.
Quick Start
Go to Access Levels and create custom access levels to control content visibility.
Navigate to Offers and create offers for subscriptions or one-time purchases.
Connect your Stripe account in Checkout Settings for payment processing.
Set up promo codes in Promo Codes to encourage sign-ups and purchases.
Explore Gift Subscriptions to promote word-of-mouth growth among your members.
Understanding the Monetization Framework
To effectively earn revenue from your app, you'll need to create valuable content, control access to that content, and sell access through offers. Here's how it all fits together:
Create Content: Start by developing engaging content like recipes, meal plans, and courses that your subscribers will love.
Restrict Access: Use access levels to determine who can see what content. This allows you to offer different tiers of membership, ensuring that only paying members can access premium content.
Sell Access: Create offers that allow members to purchase access to your content. This can include subscription plans, one-time purchases, or free trials.
Setting Up Access Levels
Access levels are crucial for controlling what content your members can see. Here’s how to set them up:
Creating Access Levels
Go to Access Levels.
Click Add Access Level.
Define the level name (e.g., "Basic", "Premium") and set permissions for content visibility.
Customize settings like whether members can create their own recipes or meal plans.
Tip: Consider creating tiered access levels (e.g., Silver, Gold) to offer different benefits and content access.
Creating Offers
Once your access levels are set, you can create offers that grant those access levels.
Types of Offers
Subscriptions: Recurring payments for ongoing access to content.
One-Time Purchases: A single payment for lifetime access to specific content.
Free Trials: Allow new members to explore your content before committing to a purchase.
Steps to Create an Offer
Navigate to Offers.
Click Create Offer.
Fill in the offer details, including name, description, and type (subscription or one-time).
Select the access levels that will be granted with this offer.
Set pricing options, including currency and billing intervals.
Connecting Stripe for Payments
To process payments, you need to connect your Stripe account.
Steps to Connect Stripe
Go to Checkout Settings.
Follow the prompts to connect your Stripe account.
Ensure you configure your payment methods and currency options based on your target market.
Note: Make sure to test your payment setup in Stripe’s test mode before going live.
Using Promo Codes for Promotions
Promo codes are a great way to encourage sign-ups and purchases. You can create discount codes that apply to your offers.
Steps to Create a Promo Code
Navigate to Promo Codes.
Click Create Promo Code.
Define the code, discount type (percentage or fixed amount), and duration.
Link the promo code to specific offers to control where it can be applied.
Tip: Use promo codes during special events or launches to drive traffic and increase conversions.
Gift Subscriptions for Word-of-Mouth Growth
Gift subscriptions allow your members to purchase access for others, expanding your reach.
How Gift Subscriptions Work
A member purchases a subscription as a gift for someone else.
The recipient receives a trial period covering the gifted access.
If they enjoy the content, they can continue with their own subscription.
Setting Up Gift Subscriptions
Go to Gifting.
Enable gift subscriptions and customize the welcome email template.
Promote gift options in your app to encourage members to share.
Referral Programs for Organic Growth
Referral programs incentivize your current members to bring in new subscribers.
How the Referral Program Works
Existing members share their unique referral code.
New users sign up using the code, earning immediate points for the referrer.
If the new user subscribes and maintains active access, the referrer earns additional points.
Setting Up the Referral Program
Go to Referral Settings.
Enable the referral program and set point values for sign-ups and conversions.
Encourage members to share their referral codes through your app.
Content Grants for Special Access
Content grants allow you to provide specific users with access to certain content without going through the standard access level system.
How to Use Content Grants
Go to the content item you want to grant access to.
Use the Content Grant feature to assign access to specific users (e.g., VIP clients).
This is particularly useful for personalized coaching or exclusive content.
Structuring a Freemium Model
Consider offering a freemium model where basic content is available for free, while premium content requires a subscription. This can help attract a larger audience while still monetizing effectively.
Tips for a Successful Freemium Model
Offer valuable free content to entice users to sign up.
Clearly communicate the benefits of upgrading to a paid subscription.
Use analytics to track engagement and optimize your content offerings.
By following these steps, you can effectively monetize your app, providing value to your subscribers while generating revenue for your business.