Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Strategically structuring your content access helps attract new members, retain existing ones, and maximize revenue. By effectively using public, members-only, and assigned content, you can create a compelling experience that drives engagement and subscriptions.
Navigate: App Station > Content Library > Access Levels and App Station > Monetization > Offers
Quick Start
Click on Content Library in the App Station.
Select a content item and go to the Publishing tab.
Choose the desired visibility mode: Public, Members, or Assigned.
Set up access levels for members-only content under Access Levels.
Use Content Grants for special access to specific users.
Understanding Content Visibility Modes
Member Kitchens offers three content visibility modes: Public, Members-only, and Assigned. Each serves a unique purpose in your content strategy.
1. Public Content: Your Shop Window
Public content acts as a showcase for potential members. It’s your opportunity to attract new subscribers by offering a taste of what they can expect.
Use Cases: Feature flagship recipes or meal plans that highlight your expertise.
Tip: Limit the amount of public content to maintain exclusivity.
2. Setting Public Content Limits
To prevent overwhelming potential members with free content, you can set limits on how much can be public.
Default Limit: 10% of each content type can be public, with a minimum of 10 items allowed.
Dynamic Growth: As your content library expands, so does your allowance for public items.
3. Members-only Content and Access Levels
Members-only content requires specific access levels to view. This is where you can monetize your content effectively.
Access Levels: Create tiers (e.g., Silver, Gold, VIP) to control who sees what.
Tip: Use the Access Levels feature to manage permissions easily.
4. Teasers for Locked Content
When members encounter locked content, they can see teasers that encourage them to upgrade their access.
What Members See: A partial preview of the content along with upgrade prompts.
Tip: Configure your teasers to show just enough to entice members to subscribe.
5. Assigned Content for Exclusive Access
Assigned content is perfect for personalized coaching or exclusive offerings.
Visibility: Only users with direct content grants can view this type of content.
Use Cases: Ideal for coaching clients or VIP members who require tailored content.
6. Content Grants for VIP Access
Content grants allow you to manually assign specific content to users, bypassing standard access levels.
Use Cases: Great for special promotions or for clients who need access to specific resources.
Tip: Use notes in the grant system to track why access was given.
Recommended Strategy
To maximize your content's effectiveness:
Start with Public Content: Use a few flagship items to attract new members.
Create Tiered Access Levels: Offer different levels of membership to cater to various audiences.
Utilize Teasers: Use teasers to convert members who encounter locked content into paying subscribers.
Additional Considerations
Locked Content Teasers: Configure what locked pages show to guests and search engines to optimize visibility.
Search Visibility: Ensure your public content is indexed properly to attract organic traffic.
By strategically structuring your content access, you can create a compelling experience that not only attracts new members but also retains existing ones, driving your business forward.