Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Structuring your content from free to premium helps attract new members while providing exclusive value to your subscribers. This strategic approach can enhance engagement and revenue.
Navigate: App Station > Content Library > Settings > Access Levels / Offers
Quick Start
Go to App Station > Content Library.
Select a content item (recipe, meal plan, etc.) to edit.
Set the Visibility to Public, Members Only, or Assigned based on your strategy.
For public content, configure Public Content Limits to control how much is available for free.
Use Content Grants to assign exclusive content to specific members.
Understanding Content Visibility Modes
Member Kitchens offers three primary content visibility modes: Public, Members-only, and Assigned. Each serves a distinct purpose in your content strategy.
1. Public Content
Public content acts as your shop window, allowing anyone to view it, including guests. This is crucial for attracting new members.
When to Use: Use public content to showcase your best recipes or meal plans. This helps potential subscribers get a taste of what you offer.
Tip: Limit the amount of public content to maintain exclusivity. You can set a maximum percentage of your content as public to prevent oversaturation.
2. Members-only Content
Members-only content requires specific access levels for viewing. This is where you can provide value to your paying subscribers.
Access Levels: You can create different access levels (e.g., Silver, Gold, VIP) to control who sees what. Members need to have the appropriate access level to view this content.
Teasers: If a member does not have access, they will see a teaser message prompting them to upgrade.
3. Assigned Content
Assigned content is exclusively visible to users who have been directly granted access. This is ideal for personalized coaching or VIP content.
Use Cases: Perfect for coaching clients or special promotions where you want to limit access to a select group.
Visibility: Assigned content is hidden from all public listings and is not accessible via access levels.
Setting Public Content Limits
To maintain a balance between free and premium content, you can set limits on how much content can be public.
Default Limit: By default, you can set up to 10% of each content type as public, with a minimum of 10 items allowed.
Dynamic Scaling: As your content library grows, the number of allowed public items increases, ensuring new users can still showcase some content without overwhelming the platform.
Using Teasers for Locked Content
When members encounter locked content, they will see a teaser instead of the full content. This encourages them to upgrade their access level.
Teaser Configuration: You can customize what members see in the teaser, including a brief description and a call-to-action to upgrade.
Guest Experience: Guests will see a prompt to sign up or log in, which can help convert them into paying members.
Content Grants for Exclusive Access
Content grants allow you to assign specific content directly to members, bypassing the standard access level system.
Manual Assignments: You can grant access to specific users for exclusive content, making it perfect for coaching scenarios or VIP promotions.
Expiration Dates: You can set expiration dates for these grants, allowing you to control access over time.
Recommended Strategy
Start with Public Content: Begin by offering a few flagship recipes or meal plans to attract new members.
Create Tiered Access Levels: Develop different access levels to provide varying degrees of content access.
Use Teasers Effectively: Implement teasers for locked content to encourage members to upgrade their access levels.
For more details on configuring teasers and managing visibility, check out the Locked Content Teasers and Search Visibility guide.
By strategically structuring your content access, you can enhance member engagement and drive subscriptions effectively.