Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Structuring your content access effectively allows you to attract new members, engage your existing audience, and monetize your offerings. By strategically using public, members-only, and assigned content, you can create a compelling experience that encourages subscriptions and loyalty.
Navigate: App Station > Content Library > Access Levels and Settings > Access Levels / Offers
Quick Start
Go to Content Library in App Station.
Select a content item and click on the Publishing tab.
Choose the desired visibility mode: Public, Members, or Assigned.
Set up access levels for members-only content.
Use Content Grants for special access to specific users.
Understanding Content Visibility Modes
Member Kitchens offers three content visibility modes: Public, Members-only, and Assigned. Each mode serves a unique purpose in your content strategy.
1. Public Content
Public content acts as your shop window, allowing anyone, including guests, to view it. This is essential for attracting new members.
When to Use: Share flagship recipes or meal plans to showcase your expertise and entice visitors to subscribe.
Tip: Limit the number of public items to maintain exclusivity. You can set a public content limit to ensure you don’t give everything away.
2. Members-only Content
Members-only content is accessible only to users with the appropriate access levels. This is where you can offer premium content to paying subscribers.
Access Levels: Configure access levels to control who can view this content. You can create custom levels like "Silver," "Gold," or "VIP."
Teasers: When members do not have access, they will see a teaser that prompts them to upgrade.
3. Assigned Content
Assigned content is exclusively visible to users who have been manually granted access. This is ideal for personalized coaching or exclusive content for VIP members.
Use Cases: Great for one-on-one coaching scenarios or special promotions where only select users should view specific content.
Setting Public Content Limits
To maintain a balance between attracting new members and protecting your premium content, you can set limits on how much content can be public.
Default Limit: Typically, you can have up to 10% of each content type marked as public, with a minimum of 10 items allowed.
Dynamic Scaling: As your content library grows, your limit for public items increases, allowing for more exposure without compromising your offerings.
Teasers for Locked Content
When members encounter content they cannot access, they will see a teaser instead of the full content. This teaser provides:
A partial preview of the content.
A call-to-action for guests to sign up or log in.
Upgrade options for members who need a higher access level.
This strategy encourages users to engage with your content and consider upgrading their subscriptions.
Content Grants for VIP Access
For special situations, you can use Content Grants to provide direct access to specific users. This is particularly useful for:
Coaching Clients: Assigning personalized content to clients.
VIP Promotions: Granting access to exclusive content for special customers.
Content grants bypass the standard access level system, ensuring that those who need access get it without restrictions.
Recommended Strategy
Start with Public Content: Use a few flagship recipes or meal plans to attract new members.
Create Tiered Access Levels: Develop multiple access levels to cater to different member needs.
Utilize Teasers: Implement teasers for locked content to convert visitors into paying subscribers.
Leverage Content Grants: Use grants for special access situations to enhance member experience.
By structuring your content access thoughtfully, you can maximize engagement, retention, and revenue from your app.