Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Keeping your members engaged is crucial for building a thriving community. By leveraging various engagement strategies, you can foster a loyal subscriber base and enhance their experience, ultimately leading to better retention and growth.
Navigate: App Station > Settings > Engagement (Interactions, Gamification, Community) | App Station > Community > Settings | App Station > Community > Opt in existing members | App Station > Inbox | App Station > Announcements
Quick Start
Enable push notifications in your app settings.
Set up gamification elements like points and badges.
Create a forum and configure settings for new members.
Use announcements to communicate important updates.
Implement a referral program to encourage word-of-mouth growth.
Push Notifications
Push notifications are a powerful tool to bring members back to your app. Use them strategically to remind members about new content, upcoming events, or special promotions.
When to Use Push Notifications
New Content Alerts: Notify members when new recipes, blog posts, or meal plans are published.
Engagement Reminders: Send reminders for ongoing journeys or courses that members have signed up for.
Special Promotions: Alert members about limited-time offers or discounts.
Best Practices
Avoid overwhelming members with too many notifications. Focus on high-value updates.
Personalize notifications when possible to increase engagement.
Gamification
Gamification adds an element of fun and competition to your community. By rewarding members for their activities, you can encourage more interaction.
Key Elements
Points System: Members earn points for actions like commenting, rating, and sharing content.
Achievement Badges: Recognize members for milestones, such as completing a course or reaching a certain number of posts.
Leaderboards: Display top contributors to foster a sense of competition and motivation.
Configuration
You can customize point values and enable or disable gamification features in your app settings.
Completion Tracking
Encourage members to finish programs by tracking their progress. This can be particularly effective for courses and journeys.
How It Works
Progress Indicators: Show members how far they’ve come and what’s left to complete.
Completion Badges: Reward members with badges upon finishing a course or journey.
Comments and Ratings
Allowing members to leave comments and ratings on content fosters a sense of community and encourages interaction.
Benefits
Feedback Loop: Members can share their thoughts on recipes or courses, which helps you improve content.
Community Building: Engaging in discussions around content creates a vibrant community atmosphere.
The Forum
Creating a forum allows for deeper discussions among members. It’s a space where they can ask questions, share experiences, and connect with each other.
Key Features
New Member Defaults: Automatically follow categories for new members to encourage participation.
Auto-Follow on Category Creation: When you create a new category, existing members can be auto-followed to keep them engaged.
Weekly Digest: Set a preferred notification frequency to avoid overwhelming members with real-time updates.
Announcements
Use announcements to communicate important updates or changes to your community. This is a great way to keep everyone informed.
Best Practices
Use rich media (images, videos) in announcements to capture attention.
Encourage reactions to announcements to gauge member interest and engagement.
Social Sharing
Encourage members to share content on their social media. This not only promotes your app but also brings in new members.
How to Implement
Provide easy-to-use share buttons on content pages.
Create customizable templates for social sharing that members can use.
Referral Programs
Incentivize your existing members to refer new members to your community. This can significantly boost your growth.
How It Works
Immediate Signup Points: Reward referrers when their friends sign up.
Retention Rewards: Offer additional points when the referred member maintains an active subscription.
Engagement Cadence
Finding the right cadence for engagement is crucial. Too many notifications can lead to fatigue, while too few can cause members to disengage.
Tips
Monitor engagement metrics to find the sweet spot for communication frequency.
Use A/B testing to determine which types of notifications resonate best with your audience.