Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Building a vibrant community is essential for retaining members and encouraging them to engage with your content. By implementing effective engagement strategies, you can foster loyalty and growth among your subscribers.
Quick Start
Enable Push Notifications to remind members about new content and updates.
Set up Gamification features like points and badges to reward active participation.
Implement Completion Tracking for courses and journeys to encourage members to finish.
Activate the Comments and Ratings system to foster community interaction.
Launch a Forum for deeper discussions among members.
Push Notifications
Push notifications are a powerful tool to bring members back to your app. Use them strategically to remind members about new content, upcoming events, or special promotions.
When to Use Push Notifications:
Announce new recipes, meal plans, or blog posts.
Remind members about upcoming live sessions or challenges.
Notify members of special offers or discounts.
Best Practices:
Avoid overwhelming members with too many notifications. Focus on significant updates.
Personalize notifications when possible to make them more engaging.
Gamification
Gamification introduces a fun and competitive element to your app, motivating members to engage more actively.
Key Features:
Points System: Members earn points for actions like commenting, rating, and sharing content.
Badges: Recognize achievements with badges for milestones such as completing a course or contributing to discussions.
Leaderboards: Display top members to encourage friendly competition.
Implementation Tips:
Set clear point values for each action to ensure members understand how to earn rewards.
Regularly update the leaderboard to keep the competition fresh and exciting.
Completion Tracking
Encourage members to finish courses and journeys by implementing completion tracking.
How It Works:
Members can see their progress and what steps remain to complete a journey or course.
Use visual indicators like progress bars to show how close they are to finishing.
Benefits:
Increases member satisfaction as they can track their achievements.
Encourages members to return to complete their courses, enhancing retention.
Comments and Ratings
Fostering a sense of community can be achieved through comments and ratings on your content.
Benefits:
Members can share their thoughts, ask questions, and provide feedback.
Ratings help highlight popular content, guiding new members to valuable resources.
Configuration:
Enable comments and ratings for each content type in your app settings.
Consider moderating comments to maintain a positive environment.
Forum
Creating a forum allows members to engage in deeper discussions beyond comments on individual pieces of content.
Features:
Members can create topics and reply to others, fostering community interaction.
Use categories to organize discussions, making it easier for members to find relevant topics.
Best Practices:
Encourage members to introduce themselves in a dedicated category.
Regularly participate in discussions to keep the conversation flowing.
Announcements
Use announcements to communicate important updates or news to your members.
How to Use Announcements:
Share major updates about your app or content.
Highlight upcoming events or changes to your offerings.
Tips:
Use engaging visuals and clear messaging to capture attention.
Consider using emojis or formatting to make announcements stand out.
Social Sharing
Encourage members to share your content on social media to grow your community organically.
How It Works:
Provide easy-to-use sharing buttons on your content pages.
Create customizable templates for social media posts to make sharing more appealing.
Benefits:
Increases visibility and attracts new members to your community.
Engages existing members by allowing them to share their favorite content.
Referral Programs
Implement a referral program to incentivize members to invite their friends.
How It Works:
Offer points or rewards for each new member that joins through a referral link.
Create a unique referral code for each member to share.
Best Practices:
Promote the referral program regularly to keep it top of mind for members.
Consider offering additional rewards for members who refer multiple friends.
Engagement Cadence and Avoiding Notification Fatigue
Finding the right balance in your engagement strategy is crucial.
Tips for Engagement Cadence:
Space out push notifications to avoid overwhelming members.
Regularly assess engagement metrics to determine the effectiveness of your strategies.
Avoiding Notification Fatigue:
Allow members to customize their notification preferences.
Focus on high-value notifications that provide genuine benefits to members.