Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Understand your members' engagement levels to tailor your outreach efforts. By identifying who is highly active and who may need a nudge, you can enhance retention and foster a thriving community.
Navigate: App Station > Analytics > Member Engagement
Quick Start
Click on the Analytics section in the App Station sidebar.
Select Member Engagement from the dropdown.
Choose a time frame for your analysis (e.g., last 30 days).
Review the engagement buckets to identify at-risk members.
Export lists of members for follow-up campaigns.
What You See
The Member Engagement dashboard provides valuable insights into your members' activity levels. Here are the key components:
Engagement Buckets
Members are grouped into categories based on their recent activity. Common groupings include:
Highly Engaged: Members who frequently interact with your content.
At-Risk: Members showing signs of decreased engagement who may need a nudge to stay active.
The exact labels for these buckets may vary based on your app's configuration.
Milestones
When you enable gamification or engagement triggers, you can track milestones that signify members' progress or achievements. These milestones can motivate members and enhance their experience.
Lists or Tables
The dashboard displays lists or tables of members or cohorts that you can act upon. For instance, you can create follow-up campaigns targeting at-risk members to encourage them to engage more with your content.
How to Use It
To effectively utilize the Member Engagement dashboard, follow these steps:
Pick a Time Frame: Start by selecting a time frame that aligns with your outreach goals. Many teams find that analyzing the last 30 days provides actionable insights.
Scan for At-Risk Members: Focus on identifying members with low engagement before key events, such as renewals or new content launches. This proactive approach can help retain members who may be cooling off.
Integrate Insights: Pair the insights gained from the dashboard with your member management strategies and email or automation tools (like Klaviyo) to create targeted outreach campaigns.
Tip: Regularly review your engagement analytics to stay ahead of trends and adapt your content strategy accordingly.