Platform 2 Guide — This article applies to the new platform. Looking for classic platform docs? Browse the Platform 1 collection.
Why: Understand how your members interact with your content to improve engagement and drive subscriptions. By analyzing content engagement, you can make informed decisions to enhance your offerings and connect better with your audience.
Navigate: App Station > Analytics > Content Engagement
Quick Start
Go to the Analytics section in App Station.
Click on Content Engagement.
Review the overview for insights on content performance.
Click on a specific content item to see detailed engagement metrics.
Use insights to decide on actions like making content Public or adjusting access levels.
Understanding Content Engagement Analytics
The Content Engagement Analytics dashboard provides you with a narrative-driven overview of how your members are interacting with your content. Instead of overwhelming you with raw data, it highlights key wins, actionable insights, and recommendations to help you improve your content strategy.
Key Features
Overview Insights: The dashboard surfaces important insights right away, such as top-performing content and recommendations for improvement.
Detailed Metrics: You can drill down into specific content items to see detailed engagement metrics, including views, favorites, ratings, and comments.
Engagement Score: Each content item is assigned an engagement score based on various factors, such as views and completions. This score helps you identify which content resonates most with your audience.
Content Types Included
The analytics cover various content types, including:
Recipes
Meal plans
Resources
Journeys
Courses
Blog posts
Note that member-created content is excluded from these analytics, ensuring you focus on your original content's performance.
Exploring Insights
The insights generated by the analytics engine are categorized into different types, such as celebrations for high engagement, recommendations for making content Public, and warnings for low ratings. Here are some key insights you might encounter:
Top Performer: Celebrates the content with the highest engagement score.
Public for Registered Users and Guests: Recommends making popular content Public if you have available slots.
Low Rating Alert: Warns you if any content has an average rating below 3.0.
Public Catalog Insight
Both Registered users (those who have created an account but not subscribed) and guests (anonymous users) see the same Public catalog. This insight encourages you to make popular members-only content Public when you still have available slots. However, if you reach the Public content limit, the system will not recommend adding more items, but it will still show Registered activity on existing Public content.
Detailed Engagement Metrics
When you click on a specific content item, you can view detailed metrics, including:
Time-Series Charts: See how engagement changes over time.
Rating Distribution: Understand how your content is rated by members.
Recent Feedback: Review comments and ratings from your audience.
These details help you assess the effectiveness of your content and identify areas for improvement.
Acting on Insights
Once you have reviewed the insights and detailed metrics, you can take action to enhance your content strategy. Here are some common actions:
Improve Content: Use feedback to refine your existing content or create new content that better meets your members' needs.
Make Content Public: If a content item is performing well and you have available slots, consider making it Public to attract more engagement.
Adjust Access Levels: Change the access levels for specific content to better align with your audience's needs.
Follow Up with Members: Engage with members who have interacted with your content to gather more insights or encourage subscriptions.
By leveraging the insights from the Content Engagement Analytics, you can make data-driven decisions that enhance your offerings and foster a stronger connection with your community.